Thursday, 23 August 2012

Online Business: Increasing Sales and Conversion

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The internet has been a very fertile ground for businesses nowadays with websites becoming very efficient point of sales serving as the best digital alternative to over the counter transactions. This has revolutionized the way businesses are run specifically the sales and marketing strategies. Now, entrepreneurs go crazy about online ads and search engine optimization thinking that increased traffic will mean increased sales. Well, in a way that's safe to conclude, but then, looking at the larger picture, website visitors do not always end up buying. Oftentimes, though they are just a step away from clicking the 'buy' or 'purchase' button, they still end up abandoning their shopping carts. Ever wondered why? It all boils down to the question of if you can be trusted or not.

Challenges of An Online Business
The way you do business today is very different from how to you did business maybe 5 or 10 years earlier. Today, you do not need a brochure nor a face to face meeting to gain attention from people. These are already old school tools for marketing and sales. To get started on a business today, what you basically need to set up is a good website which is all-encompassing; that is, it has all the information from products, to services, to warranty, to payment options, and to payment transactions. The website is a one stop shop. It is where the initial sales opportunity is, and also where you can actually close a deal.

Most businessmen are too concerned of coming up with strategies that they think will give them the best return of investment that they seem to overlook the main factor which will actually drive their revenues higher than they expected. They often dedicate their time to optimizing their online presence. This may be a good initial step, since more visitors may mean more potential customers. What's not-so-good is that many businessmen think that completing this step is enough to do the trick.  The worst part is they fail to see what lies ahead after the clicks and visits.

While visitors may already mean cash five or ten years before, such is not really the case today especially with more and more hacking and phishing attacks publicized. Customers today are very cautious and meticulous of the websites they visit. Unless they are sure that the website is run by a trusted organization, they will not share personal information.

It's a TRUST Thing
Proving your customers you can be trusted and making some trust signs visible on your website is a proven effective way how you can convince them to share their personal credentials without any hesitations. There are a number of things how you may do this.

1. Install an SSL Certificate on your Website
Almost all websites now which collect payments from the customers have the SSL certificates installed. This is not only for compliance to some internet policies but also to establish customer trust and loyalty. SSL Certificates are issued by trusted Certification Authorities, like GlobalSign. These trusted CAs vet the identity of the website owner before issuing the certificate to ensure end users that the website is run by a legit person or organization. 

A number of SSL Certificates are available in the market - all tailored to meet different people's or organizations' needs. The most basic is the Domain Validated SSL which may be issued in a few minutes. Most of those who opt to get this are individuals who run their own mini site. If you are running your own organization though, you should opt for a more trusted SSL certificate, OrganizationSSL. This kind of SSL displays the organization's details upon clicking the padlock on the address bar. But if you want to readily gain our customers' trust, you must go for the Extended Validation SSL which actually greens the address bar signifying a secure site. Most online shoppers, especially those who are really skeptic, will always look for the green address bar before casting any purchases. 

Having an SSL certificate installed on your site may cost you additional bucks, but the trust and loyalty it builds between you and the customer which will later translate to cash, is worth double, or more than double the initial expense.

2. Display a Secure Site Seal
While SSL Certificates actually give your site a good impression. It may suffice to convince your visitors that you are a trusted seller and that they can confidently provide you their login and credit card credentials. Making a 'trust mark' such as GlobalSign's Secure Site Seal on your website adds credibility to your site facilitating a smoother flow of money from paying customers. Displaying the Site Seal on your website is another way of telling your customers you care and have invested on their safety; that you are not only after their cash but also their overall security and satisfaction. 

Most Site Seals are clickable; that is, once clicked, they'll display the information about the website, its owner, the SSL certificate which encrypts it, as well as the issuing Certification Authority. 

3. Security Compliance
Adhering to the regulations of internet security compliance bodies will definitely boost visitors' confidence in purchasing from your website since they are certain that you have passed a series of evaluation proving you follow a stringent set of security practices.

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Wednesday, 8 August 2012

Phishing Attack Targets Telecommunication Giant

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US-based AT&T customers are faced with more than 200,000 fake emails.

The massive phishing campaign distributes emails masquerading as billing information from the telecommunication company. According to a report however, the phishing email proved to be not a sophisticated one as there are a number of things which can make you suspicious. First, the amount of money it requires for a monthly bill is way too large. Also, a different link will appear upon hovering the mouse over the listed link.

What’s alarming with it though is that, should an unsuspecting use follow the link, a malware will be downloaded to his computer which is currently not detected by most antivirus products. After the malware is loaded on the computer, it will drop files on the Application Data and Temp Folders, then injects code into running applications and/or programs. Then, it accesses a Bot network where the attacker can instruct the malware to take further actions.

Outwit the Witty Criminals
Today’s crime scenes have shifted from the blood-filled scary grounds to the supposedly safe and secure internet. For cybercrimes, the question of who did it doesn’t matter much, but why the user fell as victim does!

Lack of information and knowledge base is often almost the reason why net users get tricked by malicious attacks. Thus, to increase users’ vantage point over criminals, getting the most relevant information is important. Before clicking on any website or email link, one must first be suspicious of the sender, the email content, and the link itself. If you want to follow the link, it is best to copy it and paste on the browser’s address bar, than to click it directly. This way, you’ll verify if the link loads a legit age or if it redirects to another site.

Moreover, users must also increase their knowledge-base on the elements of a secure site. Most websites today, not just those allowing online transactions, are safeguarded by SSL certificates. These certificates encrypt the website contents, mitigating the risk of breaches. SSL certificates are issued by trusted Certificate Authorities like GlobalSign. There are number of SSL certificates offered in the market today ranging from the simplest to the most sophisticated: Domain Validation SSL, Organizational Validation SSL, Extended Validation SSL.

Visit to know more about online security.

Keywords: SSL, EV SSL, DV, OV, phishing

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Thursday, 2 August 2012

Phishing Email Targets eBay Sellers

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A phishing email claiming to be from an unsatisfied customer targets eBay sellers.

It is a common knowledge among eBay sellers and buyers that to increase customer trust and revenue on the buying site, one needs to have good customer feedback. The recently spotted scam email alarms eBay sellers by threatening to post a negative feedback and tricks them to follow a link to reply the message so as to pacify the customer and prevent the feedback from being published.  

Unsurprisingly, the link will lead them to a fake eBay login page where they’re supposed to enter their login credentials. Upon clicking the sign in button, customers are then redirected to the legit eBay website but their credentials have already been harvested by the malicious criminals.

Spotting the Phishing Scam
Anyone can fall victim of a sophisticated phishing email. As always, apart from being ever-suspicious, having the right knowledge in identifying which one is legit and which is not will be your best weapon of defence against these malicious attacks.

To uncover simple phishing attacks, one can examine the link. Some of the links devised for phishing has errors on the spelling. Some may have doubled letters which are hard to notice unless you are a really keen observer, like they may be, instead of Another thing one can do is to run a quick check on the sender’s identity or to send an inquiry to the institution which supposedly sent the email confirming the validity of the mail.

While the said methods may prove helpful in identifying a scam email, they are undoubtedly time consuming. An easier and more effective way to check the legitimacy of a website is through SSL Certificates. A website encrypted with an SSL certificate is a trusted one which owner’s identity has already been validated by a Certificate Authority like GlobalSign.

You’ll find some important trust marks in a trusted website running an SSL Certificate. First, the security padlock and the https on the address bar. Once clicked, the padlock will provide information on the identity of the owner and the issuing Certificate Authority. For some SSL with higher protection, like GlobalSign Extended Validation SSL, the address bar will turn green making it easier for users to identify that they’re browsing on a secure site.


Keywords: Phishing, ev ssl, ssl, globalsign, 

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Wednesday, 1 August 2012

Certifying and Approving PDF with DocumentSign [Part 4 of a 4-Part Series]

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Technologies have already gone way far beyond a lay person can fathom. And people just have to cope with whatever comes along with the advances, be it advantageous or not.

Portable Digital Files are becoming more popularly used as they successfully eradicate the issue of software compatibility. This popularity of use of PDF invites not only people intending to use it to increase productivity, but also those who have malicious intents thus, putting an end to the thought that PDF files cannot be altered and are therefore secure.

 Although editing a PDF is a bit more tedious than altering a word file, there is still no guarantee that the document integrity is kept intact unless it is encrypted with a digital certificate which verifies the identity of the owner, authenticates the document, and keeps it from being altered.

The ever increasing digital crimes have pushed Adobe to launch the Certified Document Services  (CDS) program which operates under a stringent set of policies and standards developed and implemented by Adobe and audited by WebTrust. GlobalSign is an authorized participant in the Adobe CDS program allowing it GlobalSign to issue Adobe recognised CDS Certificates, branded as DocumentSign Digital IDs, to both individuals and departmental entities.

GlobalSign’s DocumentSign allows users to certify and/or approve PDF distributed over the internet.  The process is the virtual equivalent to sealing a document and adding wet-ink signatures and assuring the recipient that the document is authentic, comes from a verified source, and the contents have not been altered or tampered with since publication.
We hope this shared information was helpful in having a better grasp of what Digital IDs are and how there are important especially in this modern digital world. This ends our 4-part series, we hope you found it informative.

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