Foreign
investors plan to breakthrough the e-commerce walls of China and
India but penetrating the local market surfaces as a major challenge.
Being a company decision maker, you will have to study the market
very eagerly, their behavior in consuming products: how they buy –
either through cash or credit card, when they buy – be it holidays,
weekends, or every cut-off of salary, and where they buy – do they
a lot time to go to the mall or are the consumers way too busy and
shop online instead?
Entering
a new market is a risk every business has to face. But these risks
are calculated risks, meaning the risk of failing has been minimized
thru an extensive study and research. However, according to Kumar
Das, IDC Center for Consultancy and Research – research manager of
retail insights for APAC, said that markets in both countries still
lack the technological and logistic infrastructure for e-commerce.
Just
like in any other country, people from rural areas find it hard to
have an access to internet connection. And with this, people find it
hard to trust e-commerce, due to the obvious reason – security.
Everyone is pretty careful when it comes to purchasing online, who
else to blame when cybercriminals are also part of that next big
thing.
It
will be difficult though for foreign investors to analyze the market
as they need to segment locals based on their behavior. Shift
strategies per capita including pricing, marketing, purchasing,
branding and promoting. One of which is to enter partnership with
local businesses. This helps them gain people’s trust more easily.
GlobalSign, being one
of the world's largest SSL and client certificate provider, has
solutions your company needs for it to get online shoppers trust your
website and shop without hesitation. GlobalSign offers a wide range
of trust services and products. It offers SSL certificates secured by
the highest encryption level available to date, 2048-bit encryption.
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details/inquiries, you may visit our website at www.globalsign.com.sg
or connect with us on Facebook (https://facebook.com/GlobalSignAPAC),
Twitter (https://twitter.com/GlobalSign_APAC)
for updates. You may also contact us directly at
sales-apac@globalsign.com.
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