Wednesday, 7 November 2012

Save the trouble for Cyber Monday

For the Western part of the world, Cyber Monday is very common in the ecommerce industry. But for the Eastern side, have you guys ever heard of it?

This happens the Monday after Thanksgiving. In the United States, it is customary to celebrate Thanksgiving every fourth Thursday of November. And the day after that is called Black Friday – this connotes the first day for Christmas shopping.

Back in 2005, it was listed that the Monday after Black Friday established a significant growth in online shopping and it was known that people from work has been a big contribution for this. Hence, Cyber Monday was born. The explanation behind is that people were back in their computers after a long weekend celebration. And since they got less time to buy for the Holiday season, they tend to shop online. And this practice has been running until today.

Merchants then would like to accumulate significant shares of sales volume thus creating discounts and coupons as their promotions. Generally, Thanksgiving is celebrated at the United States and Canada so thinking about it, it will not make sense if there is Cyber Mondays across the nation. But ecommerce is just a click away, everyone can participate. Who wouldn't if there are discounts to be given away during the holidays.

With this phenomenon, I've come across an article which has put together some tips on how to stay safe when shopping on Cyber Monday.

1. Shop trustworthy websites. If a store sounds shady, it is worth the extra time and effort to check them out. Search for their name on Amazon and see if they have a reseller rating. Are their websites clean and efficient or thrown together and hard to maneuver? That is another huge red flag – reliable sites usually LOOK reliable. Keep this in mind before pulling the trigger on a purchase.

2. Protect your personal information. Again, if the site is not secure, or just looks plain sketchy – don't give them your personal information. This really speaks for itself.

3. Beware of deals that sound TOO great. A Black Friday travel deal that boasts a Bahamas Vacation for $200 is probably too good to be true. Some of these sites will lead with promises of huge deals, but when you get into the fine print, you end up spending thousands. Always, ALWAYS read the fine print if a deal sounds too good to be true, it’s worth the extra effort to avoid finding out the hard way.

4. Confirm that your purchase is secure. When you start the checkout process, look at the URL. Most trusted sites start with https. This means that the transactions will be secure. While this is not a foolproof method, it is a great way to quickly check whether or not your information will be secure.

5. Pay with a credit card. Credit card gees can be disputed. If the company you purchased from turns out to be fraudulent, you have the right to dispute the charges.

6. Keep all records and confirmations. This should go without saying. Always print your confirmation numbers and receipts. Or take a screen shot and save it to your computer. The best way to dispute issues is with evidence. If you have the paperwork to prove things, you'll feel more secure.

So if you are one of the companies or merchants participating in the annual Cyber Monday event then I got what you need that will surely skyrocket your sales. Let me introduce to you who we are and what we provide.

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