Not
everything that’s free is free. Using self-signed certificates (which are free)
can lengthen your expense list in the long run.
A number of entrepreneurs, especially those just starting on their
ecommerce businesses, are tempted to use self-signed SSL certificates instead
of those issued and verified by a trusted Certification Authority mainly
because of the price difference. Unlike CA issued certificates which are
purchased at a certain price, self-signed certificates are free of charge. What
most users are not aware of is that self-signed certificates can cost them more
in the long run.
While self-signed SSL certificates also encrypts customer’s log in
and other personal account credentials, they prompt most web servers to display
a security alert because the certificate was not verified by a trusted
Certification Authority. More often, the web server advises computer users to
abort browsing the page for security reasons.
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Image from Google |
This drives away potential clients for the fear that the website
does not secure their credentials. That’s
two losses in one: brand reputation and customer trust.
It is not always practical to go for what’s free. SSL certificates
issued by trusted Certification Authorities such as GlobalSign are good
investments for they facilitate the growth of customer trust and loyalty which are
paramount for businesses to have increased sales volume.
GlobalSign SSL Certificates
GlobalSign offers a number of SSL Certificates namely: Domain
Validation SSL (DV), Organizational Validation SSL (OV), and Extended
Validation SSL (EV).
For customers who
want to get the highest level encryption and authentication, EV SSL is the
choice. GlobalSign Extended validation SSL activates the green bar assuring
users they browsing on a safe site at a glance.
Organizational
Validation SSL activates the padlock on the address bar and changes the
standard HTTP to HTTPS suggesting a secure network. With OV SSL, customers can
have their organizational details upon clicking the padlock. This further
strengthens the users’ trust on the owner of the website.
DomainSSL
Certificates are fully supported and share the same browser recognition with
OrganisationSSL, but come with the advantage of being issued in only 5 minutes
and without the need to submit company paperwork. This makes DomainSSL
ideal for businesses needing a low cost SSL quickly and without the effort of
submitting company documents.
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